Chichester District's first ever Snow Queen will be joining The Mayor of Chichester, Councillor David Siggs, to turn on the Christmas lights outside the Council House in North Street on Saturday 29 November at 5pm.

The Snow Parade, and fireworks, have been arranged by the City Centre Management Programme. The day's schedule, starting at 10am, will include welcoming two of Santa's live reindeers to the Bell Tower, Chichester Cathedral, where children can have their photos taken with them for publication in the Chichester Observer.

The Snow Parade, led by Snow Queen Hayley Woodward of Midhurst, will leave Priory Park at 2pm and go through the main shopping areas. Hayley Woodward, who will celebrate her 20^th birthday on Christmas Day, will be in a carriage led by two white horses. Street entertainment will take over after the parade, with the promise of roller-skating elves, stilt walkers, and many other special attractions.

As darkness falls, Oakwood School Choir will lead the celebrations by singing at HSBC Bank. This will be followed by the Blessing of the Tree at the Market Cross by the Dean of Chichester, the Very Rev Nicholas Frayling. The lights switch-on at 5pm, organised by Chichester City Council, will be followed by the event's spectacular finale; a firework display from Chichester Cathedral Green.

Councillor Maureen Elliott, Portfolio Holder for Economy at Chichester District Council, said: "As we all know, these are difficult times for businesses large and small, but I'm delighted to say that many local retailers have been very supportive of the City Centre Management Christmas programme. Proposals Bridal Wear, Hi Ho Silver, Buzby & Blue, LA Nails, and Boots No.7 all offered prizes for the Snow Queen.

"This promises to be a great afternoon with many activities on offer to keep shoppers and visitors entertained, including face painting, balloon model making, bands and choirs. For many, this event kick starts Christmas preparations, and what a great start it promises to be."

A free programme detailing the seasonal fun is available from the Tourist Information Centre.